People have been asking me: What the heck is this new business that you’re starting? Well, I’ll tell you.

Our name is 3Simple and you can read up on us by visiting our new website: http://www.3simple.com. We’re business consultants who help executives bring data-driven management to their organizations. Data-driven or evidence-based management is the practice of basing business decisions on the best data available. It’s about setting specific numeric goals, committing to them and making sure your staff have the resources required to achieve those goals. Companies must then measure their progress.

The big picture goes something like this:

• Firm’s management/decision makers devise overall strategy
• 3Simple helps the firm understand what metrics are useful for measuring the success of that strategy — as I’m sure many of you know, these metrics are referred to as Key Performance Indicators (KPIs)
• 3Simple works with the firm to develop specific numeric goals and help management understand the importance of setting goals, committing to them and then pushing the entire organization forward to achieve them
• 3Simple then sets up the reporting frameworks (including dashboards, scorecards and other data views) so that every person in the organization has a picture of their influence on KPIs
• 3Simple works with the organization to manage the change required in adopting evidence-based management

After that we help companies adopt more technologically-advanced forms of evidence-based management including predictive modelling or data-mining.

[Begin technology digression]

Evidence-based management requires a way to view the data. This is where the technology comes in. Using business intelligence software, we’ll be able to deliver the data in compelling ways. If you’d like to learn more about business intelligence — try dmreview.com or intelligententerprise.com. We’ll be working with open technologies like Pentaho, BIRT and JasperReports because we believe that companies should adopt an open, flexible technology strategy.

[End technology digression]

That’s where we’re at right now. I’d like to thank BrandDesignStrategy for their excellent work on our corporate identity and all of the friends and family who have been so supportive. Special thanks to Sarah for reading and re-reading the website. We (myself and my new business partner Reg Pew) welcome any feedback — either on this blog or on the 3Simple website.

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