One of the hardest things about writing and researching a business plan is that you have to base it on data that’s currently available. The problem is that the data out there indicates how market conditions used to be.

You can’t possibly come up with evidence that an innovative product is going to work. An innovative product is a product that challenges the status quo. If all you’re doing is researching the status quo, then you’ll only find data that proves you wrong.

Don’t let this discourage you. Starting a business takes a good deal of resolve. Don’t worry about the people who criticize. Just march on. You’ve just stumbled upon the reason why so few people start businesses — it’s the uncertainty — get used to it.

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