Metrics — in the application of statistics and mathematical analysis to a specified field of study, sense of the word — are crucial to success. I don’t think you can get very far unless you’re measuring your progress.

Take this example: I’ve tried to get in shape for years. Running and biking didn’t seem to work because I never had any sense of what was coming from all that effort. That all changed when I: (1) established a goal that I was committed to and (2) started measuring my progress. Things have been going well ever since.

But metrics provide something more. I think this quote from this article on Barry Bonds sums it up nicely:

“The reason we keep statistics — and the reason we care about statistical milestones — is that we assume some sort of emotional experience will accompany their creation and obliteration.”

Not only do metrics give you a goal to shoot for — they give you something to celebrate when you achieve and force you to step back when you don’t. When you’re running your own business it often feels like you’re in a bubble, separated from society. Metrics provide some context for your efforts. If you’re running a business right now without a clear idea of the measurable goals you’re committed to — stop and take this morning to create some.

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