When you’re starting a new venture there’s really one question that you have to answer when it comes to your marketing: What do you do differently than all of your competitors? You may want to use a Positioning Chart to get you started.

Once you’ve determined what you do differently, you’ve got to communicate that distinct offering to your customers. Keep it simple. Be as clear as possible.

All that’s left is to deliver the goods.

PS - I did a search on “What makes you different” and it turns out that it’s a Backstreet Boys song. Let me extend my apologies to any Backstreet fans that find this post in error. If you really want the lyrics to that song you’ll find them here.

PPS - Aphex Twin’s Untitled Track 3 (7:44) aka Rhubarb is one of the best ambient tracks ever.

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