Heighten your paranoia
“Only the paranoid survive” — Andrew S. Grove
The way I use my computer is vastly different from how I did just a year ago. The way I email has changed — Thunderbird has been replaced by Gmail. I no longer surf for News and Blog information because my bloglines account collects all of that information for me. If I wanted to get a sense of what the Internet is finding interesting, I used to surf a variety of sites, now I just visit Digg.com and Del.icio.us and their users do it for me.
What’s really remarkable about these sites is that the first time you visit them you think “big deal”. Typically they consist of a bunch of minor improvements on existing technology (in the case of Gmail) or just generally make life easier (in the case of Bloglines). What’s interesting to me is that these little improvements really are a big deal. I want the same functionality as my desktop email client when I’m using webmail and I don’t want to have to sift through 25 different websites and blogs every morning. Maybe the lesson here is to look for small problems and solve them. That’s the whole philosophy behind 37 Signals and they seem to be doing pretty well.
The other lesson is to watch out for new technology because it can render your current product obsolete. Myspace.com crushed Friendster by simple innovations that their customers wanted. Create a way to get constant feedback from your customers. Then act on that feedback. And always, always be an earlier adopter of new, useful technology. Be paranoid or suffer the consequences.
(And now MySpace is on the decline. Can you step in and fill the void?)
Technorati Tags: technology, digg, bloglines, paranoia