I was initially intrigued by Super Crunchers because my company, Offermatica, is featured in it. So be on guard: I have reason to like this book. That said — this glowing review is firmly rooted in my love of the data-based decision paradigm — not my pride in working at Offermatica.
Written by econometrician and lawyer Ian Ayres, Super Crunchers is an exploration of how statistics practitioners continue to reshape our world. Using randomized testing and regression analysis, the Super Crunchers create mathematical models to solve real world problems. Prof. Ayres details how crunching the numbers is changing online marketing, entertainment, education and medicine. Virtually every aspect of society can benefit.
One of the central themes of the book is that these models consistently outperform humans with expertise. Ayres submits that humans (even world-renowned experts) are plagued by overconfidence, egos and emotions. Mathematical models don’t get it right 100% of the time but the models consistently outperform the experts. Gatekeepers relying purely on experience and instinct are a dying breed. This fact warms my heart.
The downside is that Super Crunchers demand as much relevant data as possible. Your actions are being recorded like never before. Database aggregators link disparate sources of information together. Privacy lovin’ individuals (i.e. most of us) are bound to be a tad uncomfortable. But maybe, just maybe, there’s a greater good somewhere in all this supercrunching.
My biggest complaint about the book is that Ayres’s suggested readings don’t contain anything on Applied Super Crunching. I’ve taken some statistics courses but would love to know more about Super Crunching methodology. Then again, maybe that’s subject matter of his next book.
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